could you explain exit rate and Bounce rate?

Exit Rate is the proportion of all pageviews to the page that were the final ones of the session. Bounce Rate is the percentage of sessions that began with the page but ended there only once. Only sessions that begin with a certain page are used to calculate a page's bounce rate.

• Both of these measures are used to analyse how users interact with your website, but bounce rate gives a general idea of how well that website satisfies user expectations while exit rate reveals which pages users visited last during their session. Bounce rate is typically a more helpful indicator for enhancing website content.