Discuss Online Behavioural Advertising?

Online "behavioural advertising" is defined for the sake of this debate as the tracking of a consumer's online behaviours, including searches, web pages visited, and content seen, in order to send advertising catered to the specific consumer's interests.

Online behavioural advertising is a type of marketing in which data about consumers' surfing habits is gathered and utilised to offer advertisements that are catered to their likes, wants, interests, and requirements. A study by the Network Advertising Initiative found that behavioural advertising is 4% more successful than conventional, non-targeted internet ads.