How do you segment buyer personas?

Buyer personas, in a nutshell, are groups that you create to reflect the many buyers you frequently encounter in your marketing and sales process. Industry, organisation size, region, and other factors may help to identify your buyer persona. It's up to you to decide what matters most.

1. Persona to segment mapping. Personas are typically created by product marketing teams for the majority of B2B businesses in order to better understand and contextualise the buyer.

2. Calculate Segment Scores Using Attributes.
3. Integrate Your Scoring and Segments into Marketing Programs.