how is artificial intelligence used in digital marketing?

Four key advances in AI that have the potential to enhance the customer experience include chatbots, predictive and targeted content, content production, and picture recognition technologies. Each of these can aid in enhancing customer support and service while also delivering more relevant and targeted material.

Marketers can identify microtrends and even predict trends thanks to AI technologies. They can then decide strategically where to spend their money and who to target. As a result, firms may cut down on ineffective digital advertising and guarantee that their investment yields the greatest outcomes.