How will you avoid the Google penalty?

1. Buy no links.
2. Key phrase stuffing
3. Having a shallow depth of content.
4. Copyright Infringing or Non-Unique Content.
5. including ads that are either top heavy or difficult for visitors to navigate
6. Never obfuscate content.
7. Show That Your Company Is Reliable and Trustworthy.

1. Avoid buying links. Links that benefit your website's SEO should appear natural. A "nofollow" tag should be provided to any paid links (such as adverts) and link schemes should be avoided.

        2.Avoid overusing buzzwords. Your search engine rankings may suffer if you overuse a key phrase in your article. The right usage of keywords in a manner that sounds natural is crucial.

3. Produce top-notch, original content. To rank, your website must contain exceptional, high-quality pages.