what are some of the hallmarks of a good PPC landing page?

1. Strong, relevant photos, such as the "hero shot" at the top of the page.
2. a main heading and a subheading.
3. a clear and concise call to action (where your form or button will appear).
4. Features and benefits of your offer are succinctly described.

        1.Attract interest.

         2.Deliver Value.

         3.Show faith.

         4.Maintain Simplicity.

         5.Offer a single, obvious conversion route.

         6.Check, Check, Check!