what are the information needed to create buyer persona?

You will assign a name, demographic information, interests, and behavioural characteristics to this buyer persona. You'll comprehend their objectives, problems, and purchasing habits. If you like, you may even utilise stock photography or illustration to give them faces because it might be crucial for your employees to attach a face to a name.

Buyer personas are fictionalised depictions of your ideal clients derived from data and market analysis. They aid in directing product development to meet the needs of your target market and coordinating all efforts throughout your organisation so that you can concentrate your attention on qualified prospects (from marketing to sales to service). Buyer personas are fictionalised depictions of your ideal clients derived from data and market analysis.