what are the pros and cons of email marketing?

1. Pro: An affordable choice.
2. Con: Your emails can be labelled as spam.
3.  Pro: Rapidly reach millions of people.
4. Cons: You might not be addressing the proper demographic.
5. Pro: You Can Easily Track Your Efforts.
6. Cons: You might not have much creativity.

The question is whether or not to email. It's a pretty reasonable question, too, given the enormous number of emails that clog up each of our inboxes every day. Email is still one of the most successful communication tools for small businesses, but only when email marketing plans are well-planned and executed. A successful strategy can be developed by having an understanding of the "good and bad" of email marketing