what are the Tools and techniques available in digital marketing?

using Google Analytics This is a straightforward website analytics tool that Google offers for free.

MixPanel.

the Performance Grader for AdWords.

Histogram Analytics.

Cyfe.

Klipfolio.

Optimizely.

SEMrush.

        1.Instruments for social media marketing.

        2.Tools for email marketing.

        3.Tools for SEO (search engine optimization).

        4.Tools for improving conversions.

        5.Tools for lead enrichment.

        6.Tools for landing pages and lead generation.

        7.Tools for creating graphics