what are the uses of Facebook remarketing strategies?

Facebook's retargeting system allows you to target individuals who viewed particular product pages but did not add anything to a cart in addition to reaching cart abandoners. Because accessing product sites frequently signals both interest and purchase intent, these consumers are excellent remarketing targets.

In addition to reaching cart abandoners, Facebook's retargeting technology enables you to target people who visited specific product pages but did not add anything to a basket. These customers make great remarketing targets since frequent product site access indicates both interest and purchase intent.