What do you mean by KPI in analytics?

The letters in this well-known abbreviation stand for specific, measurable, achievable, realistic, and time-bound. When deciding if a metric should be a key performance indicator, this is a helpful guideline to apply.

• Key performance indicator, or KPI, is a quantitative measurement of performance over time for a certain goal. KPIs offer goals for teams to strive towards, benchmarks to evaluate progress, and insights that aid individuals throughout the organisation in making better decisions.