what do you mean by mobile marketing?

Promotions provided by SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or by using a mobile device to scan QR codes are all examples of mobile marketing.

Any form of advertising that uses mobile devices, such as tablets and smartphones, to advertise goods and services is known as mobile marketing. It uses characteristics of contemporary mobile technology, such as location services, to customise marketing campaigns according to a person's location