What do you understand by Data-Driven Advertising?

The strategy of optimising brand messaging based on customer information is known as data-driven marketing. Data-driven marketers use consumer information to forecast their target market's requirements, wants, and future behaviour. Such knowledge aids in the creation of individualised marketing plans for the greatest ROI (ROI).

When marketing teams develop their strategy based on the study of big data, this is known as data-driven marketing. This analysis will provide information on consumer preferences and more general trends that could affect how well a marketing effort performs.