What is a good email open proportion?

Any email open rate of 20% or more can be regarded as positive in general. Since open rates differ throughout industries, 20 percent can be considered exceptional in one while being average in another. Following is a breakdown of some of the more significant industry average open rates: 18.50 percent goes to marketing and advertising.

An averagely good email open rate is thought to be 20.94 percent by marketing professionals. Your particular campaign will be based on the calibre of your recipient list, the email's subject line, and the sector-average open rate. For example, it's 25% for non-profit organisations whereas it's only 12.6 % for the automobile and aerospace sectors.