what is artificial intelligence effect on digital marketing?

Marketers are able to identify microtrends and even predict trends with the use of AI technologies. They can then decide strategically. As a result, firms may cut down on ineffective digital advertising and guarantee that their investment yields the greatest outcomes.

Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used