what is content marketing?

By producing and disseminating pertinent articles, videos, podcasts, and other media, content marketing is a marketing tactic used to draw in, hold onto, and grow an audience. When it's time to buy what you sell, people will think of your company first thanks to this strategy's promotion of brand awareness and establishment of competence.

The goal of content marketing is to create and distribute valuable, timely, and consistent material in order to draw in and keep the attention of a target audience and, ultimately, to encourage profitable consumer action.