what is e-commerce marketing?

Ecommerce marketing is the process of increasing public knowledge of and support for a company that offers its goods or services online. To draw customers and expedite online transactions, ecommerce marketers might make use of social media, digital content, search engines, and email campaigns.

E-commerce, often known as electronic commerce, is the practise of purchasing or offering services or goods online. While the phrase "e-commerce" is frequently used to describe purchasing goods and services online. It involves financial or data transactions made online. For instance, in addition to online retailers, wholesalers, and subscription-based businesses.