what is Full-Funnel Facebook Marketing?

A Facebook sales funnel is a route that leads users of the social media platform to a desired activity, in this example, making a purchase on Facebook. In contrast to a conventional sales funnel, it is created exclusively to convert Facebook users.

Your overall digital marketing plan should take into account a full-funnel ad approach. That implies every aspect of it needs to be carefully thought out in order to be consistent with the objectives of your business.

Perhaps you've already made a Facebook Ad on a whim for a special objective. You entered it without any predetermined tactics or long-term objectives.