What is paid search?

With the aim of increasing traffic to their website, businesses can use paid search advertising, a sort of digital marketing approach, to pay search engines to position their adverts higher on pertinent search engine results pages (SERPs). The most popular type of paid search is pay-per-click (PPC) advertising.

A small green box with the word "Ad" appears above the listing in paid search results; this indicates that a business, like yours, has paid to have its page appear at the top of the list. You can accomplish this by using a Google Ads search campaign, which will cost you a modest fee for each individual who clicks on the link.