what is retargeting?

Online advertising can be targeted to consumers based on their prior internet usage through the practise of behavioural retargeting. Retargeting identifies online users by placing a pixel in the email or webpage that the person is intended to see, which creates a cookie in their browser.

Retargeting, also known as remarketing, is a technique used in online advertising to keep in touch with past users of your website or app, frequently by displaying advertisements or sending emails.