What is SEO in digital marketing?

Search engine optimization, or SEO, is the process of improving a website's technical setup, content relevance, and link popularity so that its pages are more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher.

  The process of enhancing a website's technical configuration, content relevance, and link popularity is known as search engine optimization, or SEO. This makes a website's pages more accessible, relevant to user search queries, and well-liked by users in general. Because of this, SEO raises these pages' positions in search results.