What is the difference between Visits & Clicks?

The concept of a click is rather straightforward: when someone clicks on your advertisement, it is recorded and recorded as such. Visits is the challenging one. The number of distinct sessions that your visitors have started is measured by visits. A connection between a user and a webserver effectively constitutes a unique session (your website).

A click is a simple concept: whenever someone clicks on your advertisement, it is noted and logged as such. Visits is the difficult one. Visits are the number of unique sessions that your visitors have begun. Effectively, a connection between a user and a webserver creates a separate session (your website).