What is the formula for CTR (Click Through Rate)?

CTR is calculated by dividing the number of clicks your ad receives by the number of times it is displayed: clicks impressions = CTR. Your CTR would be 5%, for instance, if you had 5 clicks and 100 impressions. You may check the CTRs for each of your ads, listings, and keywords displayed in your account.

The ratio of visitors exposed to a certain link on a website page or in an email who click the link and view the offered good or service is known as the click-through rate (CTR). Digital and internet marketers generally utilise CTR to gauge the efficacy and success of an email or advertising campaign.