which form of digital marketing is better SEO or PPC?

Since SEO has been shown to have greater click-through rates than PPC, it has the potential to send your way far more organic traffic overall. Additionally, SEO will have a far cheaper cost per acquisition (CPA) than PPC.

• The more relevant your website is to users, the higher it will rank on Google Search. PPC ads, such as Google Ads, are paid online advertisements that let companies and website owners like you bid for the opportunity to display an ad next to searches on Google.com.