can you please explain about Google Keywords Planner?

You can find keywords for your search campaigns with the use of a keyword planner. Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them.

• The purpose of the Keyword Planner tool is to assist marketers in finding significant keywords and data for specific keywords, such as search volume, competition, and ad cost.

The best place to start if you are new to search engine marketing is with keyword research. Google's Keyword Planner is a terrific resource to get you started if you're considering utilising Google Ads (formerly known as AdWords) or are already using it.