can you say what is Google AMP and how does it impact SEO ?

The main goal of AMP is to enhance user experience by speeding up websites. However, we are aware that Google takes a variety of things into account when determining how well a website performs. Think of AMP as just one of the numerous tools you may employ to improve user experience on your website.

1. For example, depending on your sector, business size, business model, content strategy, and other factors, Google AMP is the perfect tool to do that for your company website. I'll discuss the following in this post:

1. Defined, who it works best for, and how Google AMP works.

2.The advantages and disadvantages of Google AMP.

3.If AMP is appropriate for your site, how to implement it