Have PPC ads become more effective recently?

According to Google, PPC contributes to an 80% boost in brand awareness. Ads account for 25% of all clicks on local search results. Local companies that use PPC to regionally target their customers increase in-store visits by 107 percent. A user calls a local business in 69 percent of mobile searches for that business.

The advantages of PPC advertising are numerous.

In recent years, PPC (Pay-per-click) advertisements have grown significantly. This implies that marketers only have to pay once a user clicks on the link, resulting in the generation of organic traffic, awareness, and eventually new leads.