How does branding work from an SEO perspective?

Without strong branding, your SEO strategy won't really stick and grow over time, and without SEO, your amazing branding efforts won't be found on the web. As a result, SEO and branding are inextricably linked. Like most beginning SEO practitioners, I only focused on gaining links, publishing material I believed would be helpful to the searcher, and running advertising when I first started doing SEO a year ago. Many marketers have recently seemed to struggle with the seeming mutual exclusivity of SEO and branding. To achieve significant gains in branding and SEO, modern marketers should concentrate their link-building efforts on raising brand recognition.

• Too many individuals still just pay attention to outdated ranking factors like content and links. These still matter, but it's also critical to consider how your brand is seen more broadly online.