How long should be a title tag?

Technically, title tags are measured in pixels. Usually, title tags should have between fifty and around seventy characters. Based on how the titles appear on desktop and mobile devices, those character restrictions have been set.

Keep your title length around 60 characters, as advised by Moz. View on a desktop browser for the most accurate results. Note: In some instances, title tags may also be referred to as "meta titles" or "meta title tags." However contentious it may be to some, either usage is usually acceptable.