What are micro-moments?

Micro-moments happen when individuals instinctively go for a mobile device to browse, learn, investigate, and make purchases. When decisions and preferences are formed, they are high-intent times.

• The idea of "micro-moments" and soon after started urging content marketers to start focusing on these fleeting, purpose-driven moments as a crucial component of an overarching marketing strategy. Consumers typically use their smartphone or tablet to make rapid, reflexive, and intent-driven decisions known as micro-moments. In these situations, the objective is to quickly decide whether to buy something or learn something new.