What do you know about Google’s guidelines for structured data to be included in search results?

     •Observe the Google webmaster rules for quality.

• Give current information.
• Give your users access to original stuff that you have created.
• Don't mark up content that readers of the page cannot see.

The general guidelines for Google Search also apply to structured data. These are also the fundamental principles that govern all structured data. Structured data must adhere to these rules in order to be considered for inclusion in Google Search results. In order to ensure a high-quality search experience for our users, pages or sites that do not adhere to these content rules may receive less favourable ranking or may be flagged as ineligible for rich results in Google Search.