What does the “zero-click” evolution mean for branding?

Zero-click searches are those that do not direct you to a third-party website from an organic search result in search engines like Google, Bing, or Yandex. Currently, only about 50% of queries result in a click on an organic search result.

• With the development of the web, zero-click search trends are becoming more popular. In 2021, as society becomes more mobile, search engine optimization practises will continue to change and advance. Due to the development of voice-related searches, increased web awareness, and other factors, user-related searches have grown more dynamic over time.