What is Google Sandbox?

The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google's top results. Think of it like a probation period—even if you do everything right, your site won't get decent rankings until it comes to an end .

The Sandbox effect is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004 but not confirmed, with several statements to the contrary.