What is mean by White Hat SEO?

White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

White hat SEO paid ads and sponsored links are prominently placed on search results pages, the portion of visible search results dedicated to organic results is limited, so top placement is very desirable.white hat SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google's algorithm to improve rankings.