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Clear all
What is top vs side CTR?
2 Replies
Jul 30, 2022 9:26 am
(@vishva)
Reputable Member
Joined: 2 years ago
With a higher CTR, the top AdWords positions generate substantially more volume. The average cost of a click for the top three spots was $1 less than for the side positions. Therefore, the cost of traffic is lower while yet being higher.
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Jul 30, 2022 2:30 pm
(@abishek)
Reputable Member
Joined: 2 years ago
- In Google Ads, a greater CTR translates into better ranking and reduced costs. The percentage of all ad views that result in clicks is known as the click-through rate, and it is one of the main components of Google's Quality Score calculation.
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