What metrics should I analyze for PPC?

1. Sales lift measurement.
2. Revenue.
3. Profit & Return on Investment from Advertising Spending (ROAS) (ROI)
4. Higher audience performance and funnel engagement.
5. Health Metrics for a Campaign.

1.Clicks are one of the crucial PPC Performance measures because they serve as the foundation of everything.

      2.Through Rate is number two.

      3.Quality Score

      4.Cost Per Click

      5.The typical cost per click.

      6.Cost Per Acquisition (CPA).

      7.Conversion Rate is number.

      8.Impression Share.