Why does Enterprise SEO matter?

An enterprise SEO strategy's main advantage is that it makes your brand visible to searchers at every stage of the client journey. As a result, regardless of where customers are in the buying process, they get to know and trust your business.

Because tactics that work for smaller firms won't work for larger ones, enterprise SEO is crucial. Small businesses typically don't target highly competitive, short tail keywords, whereas larger enterprise organisations do. This is one of the key strategic differences between the two.