How do you optimize an URL?

     •All-capital URLs are required. Avoid using them.

• Organize your content. 
• Prefer hyphens to underscores.
• Add your intended keyword
• Add a sitemap to your mobile URLs.
• Use robots.txt to block hazardous URLs
• Make your URLs canonical
• Be sure to use 301 redirects for any broken URLs.
• include a favicon

1. Try to keep it as simple as you can

2. Remove the extra words from the URL slug's page portion.

3. Add pertinent keyword phrases

4. Avoid overusing keywords

5. Make it accessible to readers

6. Use hyphens to divide words.

7. Avoid using slugs that are already on other pages.

8. Steer clear of dynamically created

9. Make your URL naming conventions consistent.