What is Event Tracking?

Event tracking, also known as action tracking, generally refers to the observation of online interactions that go beyond the simple loading of a web page. Event tracking gives information on how users interact (or do not interact) with a website, allowing SEO and PPC marketing strategies to be optimised to their full potential.

               (1)The tracking of user actions while they are on a website is known as event tracking and is used in analytics. Businesses can analyse visitor behaviour and accurately evaluate traffic flow for particular objectives by recording occurrences.